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The art of following up

Introduction

Sales are all about follow-ups. Yet many salespeople struggle to master this art.

Whether you’re following up after an initial meeting, a demo, or a proposal, the way you approach your follow-ups can make or break your chances of closing the deal.

1. Why Follow-Ups Matter in Sales

2. Best Practices for Following Up in Sales

  • Personalised & relevant follow-up communications specific to the prospect
  • Use multi-channel communications (email, phone, social media)
  • Setting clear expectations & next steps at the end of each follow up
  • Be persistent without being pushy

3. Measuring the Effectiveness of Your Follow-Up Strategy

  • Track key metrics such as response rates, open rates, click-through rates, & conversion rates
  • Evaluate which follow up channel and strategy works best with different customer profiles
  • Adjust your approach based on data insights

By mastering the art of follow ups you can increase sales productivity, build stronger relationships with customers, and ultimately close more deals.

At Jaldi our mission is to make sales simple. We’re sick of complicated CRMs, messy Excel Sheets, and wasted leads. Jaldi automates your lead routing from digital channels, and you can set follow up alerts for any hot leads. 

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